The Challenge
In a post-COVID-19 world where on-ground activations are discouraged, Far East Malls were looking for a new approach in running their now-digital Chinese New Year campaign. This campaign sought to fulfil two main objectives - increase downloads and sign-ups on their shopFarEast mobile app, as well as drive physical footfall & spending at their malls.
The Solution
Working beside various partners, we planned, coordinated and executed the campaign from start to finish, managing all digital content, ad buys, programmatic ads, online media editorials (with media like The Smart Local and Eatbook), and key influencers in the scene.
01. Homepage layout
02. Collections Overview
03. Collections Details
The Results
Over the Chinese New Year period, the campaign garnered a total of 4,350,276 impressions and 7,337 link clicks across the different touch points. Additionally, the social posts and stories by the online media and KOLs also saw high levels of engagement on their respective platforms.
