The Challenge
As we enter a post-pandemic era that is accompanied by the reopening of travel borders, tourism and hospitality brands are refreshing and enhancing their offerings in a bid to stand out to today’s travel-deprived individuals. Shangri-La is no exception - launching its new eCommerce store ‘Shangri-La Boutique’ as well as its rebranded loyalty program ‘Shangri-La Circle’. The question was, “how can we build global awareness for these new offerings?”
The Solution
Working together with KOLs all around the world, we undertook the launch campaigns for both ‘Shangri-La Boutique’ and ‘Shangri-La Circle’, and curated a pool of content creators to help generate buzz and amplify these new offerings. We have also been supporting them in the creative works for their web, app and social platforms as well.
The Results
In a matter of 4 months, we grew Shangri-La’s Instagram account by 36,900 followers and garnered a total of more than 123 million impressions, 28,000 engagements and 600,000 link clicks.
