The Challenge
Following a rebranding exercise that saw PaperOne refreshing its corporate identity (CI), the brand was looking for an agency who could translate this updated look and feel into its creatives and social platforms, especially in a new, impactful and engaging way.
The Solution
From applying the band’s new CI lock-ups, to creating high impact visuals, and even conceptualising a number of social media campaigns to highlight its sustainability commitment and initiatives such as the APRIL2030 campaign, Circular Economy campaign, Expo Dubai 2020 social media content, Comex and IT Show Livestream and more, we helped PaperOne to effectively communicate what the brand stands for through channels like Facebook, Facebook Live, Instagram, LinkedIn and WhatsApp. Furthermore, given the travel restrictions during the pandemic, partners and members of the public were unable to visit the newly opened PaperOne Gallery at Kerinci, Indonesia. Showcasing the journey of PaperOne through the years as well as its range of products and organisational initiatives, we helped bring the gallery experience to the virtual platform by going down to shoot and produce a 360 gallery viewing experience available on desktop, mobile and Oculus VR.
The Results
In the first year of our retainer, we created more than a hundred pieces of content from social posts and blog articles, to WhatsApp marketing blasts and Facebook Livestreams, which saw approximately 140,000 engagements. The brand’s Instagram account also grew by 42%, with the LinkedIn page seeing an increase in over 3,000 followers in just the first two months of starting the page. In terms of the campaigns alone, the brand also garnered a total of more than 11 million in reach and 1.7 million in engagements.
