The Challenge
Since the announcement of Singapore’s Phase 2, malls and retailers have been slowly reopening and adapting their businesses to the new normal of a pandemic-hit society and economy. Given that Mall Group, Far East Malls, just recently launched their new website www.fareastmalls.com.sg, our team was roped in to pitch for — and was subsequently awarded — the project of developing content articles for this new website.
The Solution
From applying the band’s new CI lock-ups, to creating high impact visuals, and even conceptualising a number of social media campaigns to highlight its sustainability commitment and initiatives such as the APRIL2030 campaign, Circular Economy campaign, Expo Dubai 2020 social media content, Comex and IT Show Livestream and more, we helped PaperOne to effectively communicate what the brand stands for through channels like Facebook, Facebook Live, Instagram, LinkedIn and WhatsApp. Furthermore, given the travel restrictions during the pandemic, partners and members of the public were unable to visit the newly opened PaperOne Gallery at Kerinci, Indonesia. Showcasing the journey of PaperOne through the years as well as its range of products and organisational initiatives, we helped bring the gallery experience to the virtual platform by going down to shoot and produce a 360 gallery viewing experience available on desktop, mobile and Oculus VR.
The Results
As a result, other divisions under the Group have also come back to us to develop more content pieces for their other retail properties.
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